Creating client winning assets

Creating client winning assets

OK, here we go, the final step in your strategy to becoming the most valued agency for your clients. Once you understand your clients’ pain points, you are in a position to create a solution.  Below I present several ideas on creating an *asset that will help...
How to uncover your clients’ pain points

How to uncover your clients’ pain points

Over 3 weeks I’m sharing a really powerful, but in essence quite a simple 3 step strategy that I used very successfully to attract new clients and expand business from existing clients.  If you’ve missed the last 2 posts view the Intro and Step 1 here. Now, in...
Seek First To Understand

Seek First To Understand

https://www.youtube.com/watch?v=2Gw14EJkzYs   The Strategy of Pre-eminence If you are looking to build your business through developing lifelong partnerships with your clients and candidates and being seen as the first person they turn to in your marker, I ...
Are you Wasting Money on Marketing?

Are you Wasting Money on Marketing?

Marketing isn’t something we learn in Recruitment school,  …and for small agencies, it can be quite daunting. Often the marketing conversation I hear from agency owners goes somewhat like this. “I know marketing is important, I hear it all the time from the...
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