Seek First To Understand

Seek First To Understand

https://www.youtube.com/watch?v=2Gw14EJkzYs   The Strategy of Pre-eminence If you are looking to build your business through developing lifelong partnerships with your clients and candidates and being seen as the first person they turn to in your marker, I ...
Are you Wasting Money on Marketing?

Are you Wasting Money on Marketing?

Marketing isn’t something we learn in Recruitment school,  …and for small agencies, it can be quite daunting. Often the marketing conversation I hear from agency owners goes somewhat like this. “I know marketing is important, I hear it all the time from the...
How to make every phone call count

How to make every phone call count

  Often, I hear recruitment and search agency owners comparing marketing initiatives and calling people on the phone as if they are two separate strategies. Almost as if they have to choose one or the other. This couldn’t be further from the truth. The fact is...
Your website ISN’T an online brochure

Your website ISN’T an online brochure

Your recruitment website ISN’T an online brochure. When thinking about recruitment websites, I think about 3 things: 1) First, getting the right traffic to your site – Why have a brilliant site if nobody ever sees it? It’s easy to get caught up in...
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