Often, I hear recruitment and search agency owners comparing marketing initiatives and calling people on the phone as if they are two separate strategies.

Almost as if they have to choose one or the other.

This couldn’t be further from the truth.

The fact is the two go hand in hand.

A well-implemented marketing/sales funnel will drive a consistent flow of qualified prospects to you. Prospects who are interested in speaking with you.

This saves you a ton of time randomly reaching out so you can use your valuable time wisely speaking with the people with whom you would like to work.

When done well, your marketing will create endless opportunities for you to speak to the right people at the right time.

If you have been of the mindset that you needed to choose one or the other – here is an opportunity to start asking yourself “How can I drive more qualified prospects to me to speak to?” As opposed to “Who will I call today?”

This doesn’t have to cost a fortune either. Here’s an example for you. Think about your current database as a starting point…

If you have a database of 5000 candidates and on average they change jobs every 2 years, there are 208 people on your database changing jobs this month!

How many of these people have you recently spoken to?  If it’s not a good chunk of them, you have a massive opportunity to drive these people to you for a phone call using direct marketing strategies.

When you get your marketing and calls working hand in hand, you will free up your time and place far more roles.

I’d love to know how you’re making sure every call counts!



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