Here’s the thing I see all the time…
Recruitment founders are pouring thousands into courses about “cracking the LinkedIn code” as LinkedIn makes it harder for contributors outside the top 2-5% to standout.
Let’s be honest…
Enough people just aren’t seeing your content on LinkedIn.
Period!
And I get it. It is a useful platform.
Your market is there. And it absolutely should be part of your growth strategy.
But, no matter how hard you work on that next post, unless you’re in the top creator bracket, you’re fighting an uphill battle.
We can do better. 👏
You’re a busy founder, stretched in all directions and we want to ensure every minute you spend on your brand and marketing is time well spent.
And right now, you’re likely neglecting one the most reliable and highest ROI strategies sitting right under your nose; email marketing.
Let’s do a quick comparison.
The 2024 LinkedIn Benchmark Report cited that even though smaller brands tend to outperform larger ones on LinkedIn, average impression rates are just 8.63%. (Source: Rival IQ)
In contrast, email open rates for B2B emails are on average 36.7% (up from 34.2% in 2024.) (Source:Snov.io)
And newsletter style emails have an average open rate of 41.3% in professional service sectors. (Source:Snov.io)
Here’s what makes email marketing even more compelling for you.
The hardest part of email marketing is having an actual list.
You already have one!
You’ve already spent the time and money to acquire the leads in your CRM.
Most founders I speak to have at least 5-10,000 candidates and clients sitting in their CRM.
And while they’re stressing over their next LinkedIn post, their savvy competitors are committing to sliding into those same inboxes every single week.
…And coming away with placements.
I’ve heard all the reasons as to why email marketing “Won’t work for me”
- “My list is outdated” (Clean it, it’s easier than you may think.)
- “I don’t want to be spammy” (I don’t want that for you either! Create high value content.)
- “I don’t have time” (Like everything in business. Look at what works and do more of it.)
- “It’s different content to LinkedIn. (Not really. Just adapt what you’re already posting.)
- People get too much content. They won’t be interested. (Totally false. If it’s excellent, they will read it.)
This is good news for you, because if these great “Untruths” are stopping all but the savvy few of your competitors leveraging email.
All the more business for you!
You own your email list. You decide who gets your message.
Not some algorithm.
Highly successful entrepreneurs and marketers like Neil Patel, Ryan Deiss and Alex Hormozi use LinkedIn, of course.
But, the cornerstone of their marketing is their email list, and they all openly share it’s their highest ROI channel.
Need more evidence that you might want to lean into email marketing?
- 61% of all people check their emails multiple times a day (Source: NP Digital)
versus
- Just 16% of all LinkedIn users are on LinkedIn every day. (Source: Amra & Elma)
The bottom line is by not using email marketing you are missing A HUGE CHUNK of your market.
Email is certainly not dead. That’s just the case for those who don’t know how to use it.
If you’d like a head start on your email marketing, a good idea is a regular newsletter.
(Remember the high engagement – 41.3% average open rates)
Last week, I walked our GROWTH CLUB members through how to create a highly valuable newsletter in just 10 minutes a week.
If you’d like to check out the session, why not take advantage of our $1 TRIAL.
Check out the training and take a peek around GROWTH CLUB while you’re there 🙂
I hope this helps you rethink where you spend at least part of your marketing effort.
Until next week!
BK
PS (There’s also many other marketing training sessions you might enjoy if you take up the $1 GROWTH CLUB trial. Two that come to mind – *Let’s review and tweak your marketing and *Building a brand that stands out.
*You’ll need to be in GROWTH CLUB to access these.
