Do you ever feel like you’re being compared side-by-side with your competitors, and there’s not much separating you in the eyes of a prospect?
It can be hard to differentiate.
Often though, your clients all have pain points beyond just “filling roles.” And if you can help solve them, you’ll stand out.
I realised a while back that students doing my program were getting stuck when it came to digital marketing.
So we built a team to do it for them; that shift helped them get better results and made our program more valuable.
So, what are the roadblocks your clients face in building and retaining high performing teams?
Once you know those you can bake solutions into your service, either directly or as a value-add, or through a trusted partner (thinks HR, DEI, tech etc).
It may be something you build into your service offering, a separate value-add or it may be delivered by a commercial partner; an HR partner for example.
Here’s a few examples that you can copy or modify
Pricing Strategies
Think about alternatives such as sliding scale options, flat fees and tiered pricing.
👉For more creative pricing ideas, check out my LinkedIn newsletter.
Pricing Ideas to upgrade your fees.
Career Page Templates
Candidates always check company websites, yet many small to mid-sized companies don’t have a careers page.
Partner with a web designer to create simple plug and play templates.
This can be a nifty way into a client.
A way to pitch it:
“I notice your site doesn’t have a career page.
From our research, we know it’s the first thing top talent looks for when checking out a new opportunity.
We’ve teamed up with a web design team to create a portfolio of ready to go professional career page templates you can simply add into your site.
Would you like me to show you?”
Out Deliver Your Client
Think beyond placements, build scalable models that sync with the way your clients’ talent teams use tech and AI.
Clients are exploring the same tech you are – beat them to the punch by showing how you can use it to deliver better, faster, and more effectively.
Offer Bespoke Solutions
People like choice – until they have to choose! Have various options on the menu, but package it together for your client based on your brief so they don’t get lost in the lolly shop trying to decide which flavour they want.
Interview Training For New Hiring Managers
If your clients are running better interviews, you’ll make more placements.Run short “lunch and learn” interview technique workshops to make theirs and your job easier.
Customised Recruitment Process Audits
Create a 50 question audit with the factors you know impact hiring in your market and help your clients benchmark themselves against best practise.
Market Intelligence Reports
You’re talking to their competitors every day. Turn any insights into short snappy updates and share them with your clients.
A few other ideas…
– Talent pipeline development
– Onboarding assistance
– Outplacement services
– Diversity and inclusion consulting
– Tech integration support (with a tech consulting partner)
– Job description optimisation
– Retention consulting
– Workforce planning assistance
– Exit interview skills
There’s many ways you can differentiate yourself from your competition.
You don’t need to do all of these. But you do need to know the biggest headaches your clients face, and position yourself as the one who helps solve them.
That’s how you become unforgettable.
Let me know what you try!
Cheers,
BK
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