Have you “ChatGPTed” yourself?
When ChatGPT launched back in 2022 it took just a few days to hit 100 million users.
Faster than any app in history.
Even more impressive… that user base doubled from 400 million to 800 million (from Feb 2025 – April 2025). Just 2 months!
While Google still holds most of the search traffic, (~ 80%), the shift towards ChatGPT and other LLMs is gaining momentum. (~740% from 2024 to 2025.)
If you haven’t seen what ChatGPT is saying about you or your competitors, now might be a good time.
Grab a cuppa and give these prompts a go.
↳ “Who are the best recruitment agencies in [your niche or location]?
↳ “Which recruitment firms specialise in [your niche, eg SaaS or Renewable energy] in [country]?
↳ “If I’m a [job title] looking for a recruiter, which firms would you recommend?”
↳ Which recruitment agencies are known for working with [client type, e.g. early-stage start ups or global brands]
It’s fascinating (and sometimes a bit humbling) to see what comes up.
The upside? You’re not stuck with it.
You can teach it who you are.
Here are 5 simple ways to help ChatGPT recognise (and recommend you)
1) Be visible online.
Make sure your website clearly says what you do, who you help and shows proof of results.
Skip the fluffy “We do recruitment differently” lines, they don’t help people (or search engines) understand your niche.
If I’m a client or a candidate, tell me clearly how you can help me: “We place Civil Engineers in Canada.” Not sexy, but accurate – and helpful.
2) Share your expertise.
Post regularly on Linkedin. The more you talk about your niche, the more Al connects your name with it.
3) Be consistent.
Use the same business name, niche and language across everything online. This helps the algorithm recognise you.
4) Use your niche keywords naturally.
Al search tools rely heavily on context. Make sure phrases like SaaS recruiter, executive search for construction or start-up talent partner appear naturally across your content.
5) Answer real questions publicly.
Al learns from public Q&A content. Answer client or candidate questions on Linkedin, Reddit (Reddit license data to Al companies), Quora, industry blogs and guest posts are also good.
Why this matters now.
Sam Altman (OpenAl’s CEO) is now hinting that ads are coming to ChatGPT.
When this happens this means visibility becomes something people can buy.
However, if you’re already “in the system” you’ll have a serious edge.
You’re more likely to appear organically alongside paid results, (like how top ranking Google pages appear under the ads.)
And, ad buyers will be competing for attention that you have already “bought”.
This makes you harder to displace later.
In summary, start making yourself more known to ChatGPT and other Al before everyone else starts competing for it.
3 More to see
Keen to learn more about tech and Al in recruitment? The Tech Savvy Recruiter Podcast
Need more leads from Linkedin? 30 Leads in 30 Days
A little inspiration I shared that many loved 🙂
Here’s to a top week!
BK
