✨ New in Growth Club
AI Labs: Stop drowning in AI hype. Start building the tools that grow your business
Every week, we roll up our sleeves and build real AI together: agents, prompts, tools and workflows you can put to work in your recruitment business the same day.
Practical, not theoretical. Built for recruitment founders across North America and APAC .
Sound familiar?
You already know AI matters. That's never been the problem.
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😵
Overwhelmed by the noise
New tools every week, a dozen “must-try” prompts, and no clear way to tell what’s worth your time and what’s just clever.
🧩
Learning but not doing
You watch the training, nod along, then get busy, and none of it ever makes it into how you actually run your business.
🏝️
Doing it all solo
As a founder you’re the whole team. There’s no one to sanity-check a decision, share what’s working, or build alongside.
AI Labs flips that. Less theory, more "today, let's build you something you'll actually use."
The star of the show
What is AI Labs?
AI Labs is the practical implementation stream of Growth Club, a hands-on space to understand and install the right AI for your recruitment business. It works two ways.
Learn & Review
Stay ahead of what's changing
Goal: understand what actually matters, and skip what doesn’t.
- Follow the AI landscape as it evolves, in plain English
- Discover and honestly review tools, platforms and ideas
- See what's working from mentors and peers, with real examples
- Explore the ideal tech stack for an agency like yours
Create & Implement
Build solutions that lift your results
Goal: walk away with something you can put to work.
- Build agents, prompts, tools and workflows for real problems
- Optimise your AI and tech stack for stronger outcomes
- Make it part of how you operate every single day
- Refine and improve as new AI and tech emerges
How it works
A live workshop every week. Not another webinar.
Come as you are, bring a real problem, and leave with progress. Every workshop stands on its own, like a conference, not a curriculum, so you can jump into whatever’s useful for you this week.
We build, together
Live builds and workflow walkthroughs: an agent, a client-prep tool, a market-mapping tool, done with you, not at you.
Mentors in the room
Ask the questions that are outside your wheelhouse and get real answers from people doing this every day.
Bring your own
Bring your prompt, workflow, stack or problem to the hot seat and we'll improve it as a group.
Can't make it live?
Every session is recorded and added to your library, so nothing's lost if Tuesday gets away from you.
Roll up your sleeves
The kind of thing we'll build
A rolling line-up of sessions, shaped by what the community actually wants to work on.
- A candidate screening agent
- A client call-prep tool
- A client call-prep tool
- A market intelligence tool
- An interview summary workflow
- A newsletter generator
- Tech & CRM stack reviews
- Which LLM is good for what
- Member workflow show & tell
Plus hot seats, case studies, tool reviews and “lessons I’ve learned the hard way”, always with a takeaway you can use.
Your AI Labs mentors
You're not figuring this out alone
A hand-picked group of people who run recruitment businesses, build the tech, and are genuinely generous with what they know.
Andrew Rodger
Founder, Recmate & electrifyAI
Belinda's co-host on The Tech Savvy Recruiter podcast.
John Bourke
Founder, RecView
Built RecView, an AI assistant for recruiters, plus Start in Recruitment, placing people into their first recruitment role.
Justin Blij
Founder, GTM Digital
15+ years in recruitment and the person founders go to with an AI or tech question. If Justin doesn't know it, it's probably not worth knowing.
Leanne Courtney
Founder, Achieve
Helps companies choose tech their teams will actually use. Previously ran the full tech stack at Procom, one of North America's largest staffing firms.
Shaun Henry
Co-founder, Floats
Building AI to help agencies win more business in a crowded market. Started in recruitment; now advises CloudRecruit.
Veronica Fernandez
Senior Partner Manager, Aircall
Aircall brings voice, SMS, WhatsApp and social into one AI-powered channel, and Veronica knows how to make it work for you.
…and more mentors joining as AI Labs grows. 👏
AI Labs lives inside Growth Club
And there's a whole community around it
AI Labs is the star, but you’re joining a community of recruitment founders who get it, across North America and APAC.
🤝
A founders' community
Similar-size agency owners facing the same battles, so you never have to make the big calls alone.
🎉
Weekly wins
Share what worked this week and celebrate the momentum together. Solo doesn’t have to mean lonely.
💬
Ask the mentors
Post your AI and tech questions any time and get answers from mentors and peers who’ve been there.
⭐
Crowd-rated tech directory
Real founder reviews, ratings and use cases. The value isn’t the tool list, it’s what other founders actually think.
🛍️
Partner marketplace
Trusted suppliers and partner discounts, so you’re not sourcing and vetting tools on your own.
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Training & resource library
Every live session recorded, plus the tools and templates we build, yours to revisit any time.
What members say
Founders who found their community
“Add a real member quote here, something about the community and feeling less isolated.”
Member name
Agency / location
“Add a real member quote here, something about the community and feeling less isolated.”
Member name
Agency / location
“Add a real member quote here, something about the community and feeling less isolated.”
Member name
Agency / location
Sandra Karamitelios
Director
I’ve been part of the Growth Club with Belinda Kerr for over two years now, and it’s honestly a really good spot to bring any business problem you’re facing. When you share your question in the group meetings, there’s always someone who has an idea or a bit of advice to help you move forward. We also get access to Belinda’s webinars, where she brings in industry experts for live sessions, so it’s not just pre-recorded stuff telling you what to do; you can ask questions and join the conversation. It’s friendly, supportive and a place where everyone’s happy to share and help out. (see more)
Recruitment Central, Australia
Steven Vengrow
Principal
Belinda does a great job explaining the concepts she is teaching in Growth Club.
Synergy Resource Group, USA
Suki Stander
Founder and Director
Growth Club for me is a safe space where I connect with agency owners, can share my challenges, experience and “ugh days” and walk away with an answer or a few ideas on how to tackle my ‘unique’ (usually not so unique) situation.
Montagu, Australia
Alex Bell
Managing Director
You are such a positive, inspiring voice in the recruitment world always promoting sound advice.
Madison Wells, USA
Richard Robinson
Managing Director
Belinda’s Friday morning Growth Club sessions are an inspiring and energising way to end the week. Every session offers something valuable—whether it’s fresh content, expert insights from guest speakers, or interactive Q&A discussions that spark new ideas.
Go Recruit, Australia
Jeff Porter
Owner
This woman knows her stuff. Helped give me some direction on how to clean up my data to move forward with an effective email marketing campaign.
The Porter Hamel Group, USA
Hannah Rodger
Director
I’m really enjoying the content and learning from other small agency owners in Growth Club. And look forward to sharing my learnings and successes with you and the group over the coming months.
Chai People, Australia
Darren Saul
Owner
Belinda is extremely passionate about her cause and is simply a pleasure to deal with. I am a Growth Club member and have learnt a lot! I would highly recommend it!
Suspended Animation, Australia
Bernadette Grattan
Owner
Growth Club is one of the best things I’ve added to my week. Belinda Kerr always delivers sharp, practical insights. Whether it’s about mindset, organizing your desk, automation, AI, inbound marketing, or picking up the phone. She doesn’t limit it to one strategy or way of thinking.
The Resource Link, USA
Daniel Linden
Owner
Great value to be part of the talented Growth Club community.
Transparent IT, Australia
🚀 Launch offer
Come and try it for a dollar
$1 for your first month
then just USD $47/month, cancel anytime
- Live AI Labs workshop every week
- Full access to the mentor network
- The founders' community, weekly wins & hot seats
- Crowd-rated tech directory & partner marketplace
- Every session recorded in your training library
One month at $1. Then USD $47/month. Cancel anytime, no lock-in.
Good questions
Before you jump in
Do I need to be technical or "good at AI"?
Not at all. AI Labs is built for busy recruitment founders, not engineers. We build together, step by step, in plain English, the whole point is to take the overwhelm away.
What if I can't make the live session?
Every session is recorded and added to your library, so you can watch back and still build what we covered. Come live when you can, the community and Q&A are where a lot of the magic happens.
What time is the session in my zone?
Sessions run every week. With members across North America and APAC, we’re mindful of time zones, and recordings mean you never miss out.
Is this just for AI, or the whole business?
AI Labs is the star, but it lives inside Growth Club, so you also get the founders’ community, mentor access, weekly wins, the tech directory and more. It’s about growing your business, with AI as a powerful lever.
What does it cost after the trial?
Your first month is $1. After that it’s USD $47/month, and you can cancel anytime, no lock-in, no fuss.
The founders getting ahead with AI aren't smarter. They just stopped doing it alone.
Come build with us for a month. If it’s not for you, walk away, you’re only ever out a dollar.
$1 first month · then USD $47/month · cancel anytime
AI Labs, a new initiative for recruitment founders across North America & APAC.
